{"product_id":"everyone-needs-merch","title":"Everyone Needs Merch","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eA practical guide to creating merch for your business or community\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eYou don't need to be a designer, a manufacturer, or an apparel expert to make merch that people actually want to wear. You just need a clear plan.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis guide comes from 20 years of designing merch, running production, and helping businesses figure out what actually makes sense for them. It's not theory. It's the exact thinking behind real merch runs for coffee shops, run clubs, events, and growing brands.\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat's inside:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eHow to tell if merch is the right move for your business right now (and when to wait)\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eHow to plan a first run without over-ordering or overspending\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eDesign direction that works across industries, not just what looks good on a screen\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eA breakdown of blanks, materials, and what actually holds up\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eThe four most common printing methods, and when to use each one\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eHow to launch without turning it into a second job\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eWhat to do (and skip) once your first run sells out\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWho it's for:\u003c\/b\u003e\u003cbr\u003eSmall business owners, run clubs, event organizers, and community brands who want to create merch without guessing their way through it.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eYou don't need to read it front to back. Every section ends with a quick-reference checklist, so you can skip straight to what you need and still make good decisions.\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003e9 sections. 60 pages. One clear plan.\u003c\/b\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":51541778661682,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/9673\/1698\/files\/Everyone-Needs-Merch---Cover.png?v=1785885489","url":"https:\/\/everyoneneedsmerch.com\/products\/everyone-needs-merch","provider":"Everyone Needs Merch","version":"1.0","type":"link"}